
Click to WhatsApp ad chats: how the free window works in 2026
A reply within 24 hours of a Click to WhatsApp ad chat opens a free window for your messages. Meta now documents that window as up to 7 days, with 72 hours still shown for some chats.

A reply within 24 hours of a Click to WhatsApp ad chat opens a free window for your messages. Meta now documents that window as up to 7 days, with 72 hours still shown for some chats.
Thirty minutes. We look at one process you run every week and tell you exactly what an AI worker would take off your desk, and what it would not.